There is an adage in marketing that says, “The money is in the niches.”

You need a distinct content niche if you want to increase your YouTube views and draw in a more focused audience (i.e., viewers who will watch your videos and subscribe to your channel).

Your videos won’t be viewed by anyone if you try to make them for everyone at once. The public wants a specialist, not a generalist!

You must identify the thread that runs across all of your videos. This informs your target audience of what to expect from the videos you publish.

For instance:

  • Do you aid others in resolving a particular issue?

  • Do you produce engaging videos focused on a certain subject?

  • Do you have a target audience in mind when making your videos?

Because there is less competition in that market, the more specialised your topic is, the more interested people you’ll find who want or need your information!

For instance, if we further explore the topic of “baking,” we might discover:

  • Baking (a large topic) (a huge topic)

  • Baking vegan (a slightly smaller topic, but still lots of competition)

  • Vegan gluten-free baking (a more targeted niche)

  • Vegan gluten-free baking for fitness and wellness (a really targeted niche)

At each drill-down level, the audience will be smaller but its needs will be much more apparent.

A little outside the purview of this post is how to identify your content specialty. Nevertheless, we do offer a whole guide to help you dig deeper and identify the ideal niche for you! Click the link below to learn more.

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