Social media video production matters because it is the most engaging form of content online. Video has the power to captivate and hold an audience’s attention in a way that text and images cannot. In fact, studies have shown that video content has a higher engagement rate and a higher likelihood of being shared than any other form of content. Moreover, social media platforms have made it easier than ever to create and share video content, making it a cost-effective way to reach a wider audience.
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